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Kendra's Psychology Blog

By Kendra Van Wagner, About.com Guide to Psychology since 2005

Retailers Use Psychology to Sell More

Tuesday December 20, 2005
U.S. retailers have studied various ways to get customers to stay longer in stories and buy more -- using psychology.

"Most shoppers turn right, probably because most are right-handed. The right-hand thoroughfare attracts the highest traffic anywhere in the store," reported Psychology Today. "It is the perfect location for high-profit merchandise."


Psychology in the News | Retailers use psychology to sell more

Learn more about how psychology is used in advertising in this article on persuasion techniques.

Photo courtesy of Fleur Suijten

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