Naturalistic observation is a research method commonly used by psychologists and other social scientists. This technique involves observing subjects in their natural environment. This type of research is often utilized in situations where conducting lab research is unrealistic, cost prohibitive or would unduly affect the subject's behavior.
One of the advantages of this type of research is that it allows the researcher to directly observe the subject in a natural setting. The disadvantages of naturalistic observation include the fact that it can be difficult to determine the exact cause of a behavior and the experimenter cannot control for outside variables.
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