--Albert Bandura
Best Known For:
- Bobo Doll Studies
- Observational Learning
- Social Learning Theory
- Self-efficacy
Timeline of Events:
- Albert Bandura was born December 4, 1925.
- 1949 – Graduated from the University of British Columbia with a degree in Psychology.
- 1952 – Received his Ph.D. in Clinical Psychology from the University of Iowa.
- 1953 – Began teaching at Stanford University.
- 1974 – Served as President of the APA.
- 1980 – Received the APA’s Award for Distinguished Scientific Contributions.
- 2004 - Outstanding Lifetime Contribution to Psychology, American Psychological Association.
Early Life:
Albert Bandura was born in a small Canadian town located approximately 50 miles from Edmonton. The last of six children, Bandura's early education consisted of one small school with only two teachers. According to Bandura, because of this limited access to educational resources, "The students had to take charge of their own education" (Stokes, 1986).
Bandura realized that while "the content of most textbooks is perishable...the tools of self-directedness serve one well over time" (Stokes, 1986). These early experiences may have contributed to Bandura's later emphasis on the importance of personal agency.
Albert Bandura soon became fascinated by psychology after enrolling at the University of British Columbia. After graduating in just three years, Bandura went on to graduate school at the University of Iowa. While the program took an interest in social learning theory, Bandura felt that it was too focused on behaviorist explanations.
Career:
After earning his Ph.D., he was offered a position at Stanford University. Bandura accepted the offer (even though it meant resigning from another position he had already accepted) and has continued to work at Stanford to this day. It was during his studies on adolescent aggression that Bandura became increasing interested in vicarious learning, modeling, and imitation.
Theory:
Albert Bandura's social learning theory stressed the importance of observational learning, imitation, and modeling. "Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do,” Bandura explained (Bandura, 1977). His theory integrates a continuous interaction between behaviors, cognitions, and the environment.
His most famous experiment was the 1961 “Bobo Doll” study. In the experiment, he made a film in which a woman was shown beating up a bobo doll and shouting aggressive words. The film was then shown to a group of children. Afterwards, the children were allowed to play in a room that held a bobo doll. The children immediately began to beat the doll, imitating the actions and words of the woman in the film.
The study was significant because it departed from behaviorism’s insistence that all behavior is directed by reinforcement or rewards. The children received no encouragement or incentives to beat up the doll; they were simply imitating the behavior they had observed. Bandura termed this phenomena observational learning and characterized the elements of effective observational learning as attention, retention, reciprocation, and motivation.Is Albert Bandura a Behaviorist?:
While most psychology textbooks place Bandura’s theory with those of the behaviorists, Bandura himself has noted that he "…never really fit the behavioral orthodoxy" Even in his earliest work, Bandura argued that reducing behavior to a stimulus-response cycle was too simplistic. While his work used behavioral terminology such as 'conditioning' and 'reinforcement,' Bandura explained, "…I conceptualized these phenomena as operating through cognitive processes." "Authors of psychological texts continue to mischaracterize my approach as rooted in behaviorism," Bandura has explained, describing his own perspective as 'social cognitivism.'
Contributions to Psychology:
Bandura’s work is considered part of the cognitive revolution in psychology that began in the late 1960s. His theories have had tremendous impact on personality psychology, cognitive psychology, education, and therapy.Selected Publications by Albert Bandura:
Bandura, A. (1977). Social Learning Theory. New York: General Learning Press.Bandura, A. (1973). Aggression: A Social Learning Analysis. Englewood Cliffs, NJ: Prentice-Hall.
Bandura, A. (1986). Social Foundations of Thought and Action. Englewood Cliffs, NJ: Prentice-Hall.
Bandura, A. (1997). Self-efficacy: The exercise of control. New York: W.H. Freeman.
References:
Bandura, A. (1965) Influence of models’ reinforcement contingencies on the acquisition of imitative response. Journal of Personality and Social Psychology, 1, 589-595.
Bandura, A. (1977) Social Learning Theory. New York: General Learning Press.
“From Behaviorism to Social Cognition?” Found on the Web at http://www.des.emory.edu/mfp/banconversion.html.
Pajares, F. (2004). Albert Bandura: Biographical sketch. Found on the Web at http://des.emory.edu/mfp/bandurabio.html.
Stokes, D. "Chance Can Play Key Role in Life, Psychologist Says." Stanford Campus Report
