Best Known For:
- Behaviorism
- Little Albert experiment
Born:
January 9, 1878Died:
September 25, 1958Early Life:
John B. Watson grew up in South Carolina. While he later described himself as a poor student, he entered Furman University at the age of 16. After graduating five years later with a masters degree, he began studying psychology at the University of Chicago. Watson earned his Ph.D. in psychology in 1903.
Career:
Watson began teaching psychology at John Hopkins University in 1908. In 1913, he gave a seminal lecture at Columbia University titled Psychology as the Behaviorist Views It, which essentially detailed the behaviorist position.
According to Watson, psychology should be the science of observable behavior. Psychology as the behaviorist views it is a purely objective experimental branch of natural science. Its theoretical goal is the prediction and control of behavior. Introspection forms no essential part of its methods, nor is the scientific value of its data dependent upon the readiness with which they lend themselves to interpretation in terms of consciousness, he explained (1913).
The Little Albert Experiment:
In his most famous and controversial experiment, Watson and a graduate assistant named Rosalie Rayner conditioned a small child to fear a white rat. They accomplished this by repeatedly pairing the white rat with a loud, frightening clanging noise. They were also able to demonstrate that this fear could be generalized to other white, furry objects. The ethics of the experiment are often criticized today, especially because the child's fear was never deconditioned.
Leaving Academia:
Watson remained at John Hopkins University until 1920. He had an affair with Raynor, divorced in first wife, and was then asked by the university to resign his position. Watson later married Raynor and the two remained together until her death in 1935. After leaving his academic position, Watson began working for an advertising agency where he remained until he retired in 1945.
During the later part of his life, his already bad relationships with his children grew progressively worse. He spent his last years living a reclusive life on a farm in Connecticut. Shortly before his death, Watson burned many of his unpublished personal papers and letters.
Contributions to Psychology
Watson set the stage for behaviorism, which soon rose to dominate psychology. While behaviorism began to lose its hold after 1950, many of the concepts and principles are still widely used today. Conditioning and behavior modification are still widely used in therapy and behavioral training to help clients change problematic behaviors and develop new skills.
Achievements and Awards
- 1915 Served as the President of the American Psychological Association (APA)
- 1919 Published Psychology From the Standpoint of a Behaviorist
- 1925 Published Behaviorism
- 1928 Published Psychological Care of Infant and Child
- 1957 Received the APAs award for contributions to psychology
Selected Publications by John Watson
Watson, J. B. (1913). Psychology as the behaviorist views it. Psychological Review, 20, pp. 158-177.Watson, J.B. & Rayner, R. (1920). Conditioned emotional reactions. Journal of Experimental Psychology, 3(1), 1-14.

