1. Education
You can opt-out at any time. Please refer to our privacy policy for contact information.
Young woman surrounded by pretty pink flowers
Eternity in an Instant/The Image Bank/Getty Images

The Color Psychology of Pink

  • Pink is essentially a light red and is usually associated with love and romance.

  • Pink is thought to have a calming effect. One shade known as "drunk-tank pink" is sometimes used in prisons to calm inmates. Sports teams sometimes paint the opposing teams locker room pink to keep the players passive and less energetic.

  • While pink's calming effect has been demonstrated, researchers of color psychology have found that this effect only occurs during the initial exposure to the color. When used in prisons, inmates often become even more agitated once they become accustomed to the color.

How does pink make you feel? Do you associate pink with certain qualities or situations? You can discover how other people react to the color pink in reader responses to pink and share your own responses to the color pink in the comments area found below.

Back to Color Psychology

©2014 About.com. All rights reserved.