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Color Psychology - Red

By Kendra Van Wagner, About.com

Color Psychology - Red

Red has guts .... deep, strong, dramatic. A geranium red. A Goya red ... to be used like gold for furnishing a house ... for clothes, it is strong, like black or white. - Valentino

Red

  • Red is a bright, warm color that evokes strong emotions.

  • Red is associated with love, warmth, and comfort.

  • Red is also considered an intense, or even angry, color that creates feelings of excitement or intensity.

  • Consider how red is used in language: redneck, red-hot, red-handed, paint the town red, seeing red

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