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Color Psychology - Yellow

By Kendra Van Wagner, About.com

Color Psychology - Yellow


How wonderful yellow is. It stands for the sun. -Vincent Van Gogh

The Color Psychology of Yellow

  • Yellow is a bright that is often described as cheery and warm.

  • Yellow is also the most fatiguing to the eye due to the high amount of light that is reflected. Using yellow as a background on paper or computer monitors can lead to eyestrain or vision loss in extreme cases.

  • Yellow can also create feelings of frustration and anger. While it is considered a cheerful color, people are more likely to lose their tempers in yellow rooms and babies tend to cry more in yellow rooms.

  • Yellow can also increase the metabolism.

  • Since yellow is the most visible color, it is also the most attention-getting color. Yellow can be used in small amount to draw notice, such as on traffic sign or advertisements.

How does yellow make you feel? Do you associate yellow with certain qualities or situations?

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