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Perception and the Perceptual Process

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Transduction

The image on the retina is then transformed into electrical signals in a process known as transduction. This allows the visual messages to be transmitted to the brain to be interpreted.

The retina contains many photoreceptor cells. These cells contain proteins known as rods and cones. Rods are primarily for seeing things in low light, while cones are associated with detecting color and shapes at normal light levels.

The rods and cones contain a molecule called retinal, which is responsible for transducing the light into visual signals that are then transmitted via nerve impulses.

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