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Social Influence

Social influence is a major topic in social psychology and looks at how individual thoughts, actions and feelings are influenced by social groups. Learn more about various types of social influence including peer pressure, obedience, leadership, conformity and persuasion.
  1. Leadership (14)

What Is Persuasion?
When you think about persuasion, what comes to mind? Learn more about how experts define persuasion and how contemporary persuasion differs from the past.

Persuasion Techniques
Every day we are faced with persuasion, especially in the form of advertisements. Learn more about persuasion techniques that have been identified by social psychologists.

The Milgram Obedience Experiment
Milgram's obedience experiment has become one of the most famous studies in psychology's history. Learn more about this classic study on obedience.

Researchers Replicate Classic Milgram Obedience Experiment
Learn more about a recent study that replicated Milgram's famous experiment with some modifications to address the ethical concerns.

The Asch Conformity Experiments
Researchers have long been interested in the degree to which people follow or rebel against social norms. During the 1950s, psychologist Solomon Asch conducted a series of experiments designed to demonstrate the powers of conformity in groups

Stanley Milgram: Compliance
In the early 1960's, researcher Stanley Milgram shocked the world with his study on obedience, demonstrating the majority of participants would deliver harmful electric shocks to another person despite protests and pleading from the victim. Learn more about Milgram, his groundbreaking research, and the social psychology of obedience.

What Is Diffusion of Responsibility?
Diffusion of responsibility is a psychological phenomenon in which people are less likely to take action or feel a sense of responsibility in the presence of a large group of people...

The Stanford Prison Experiment
The Stanford Prison Experiment is one of the most famous experiments in psychology's history. Learn more about the experiment and the results.

What Is Compliance?
Have you ever done something simply because someone asked you to? In psychology, this is known as compliance. Learn more about the psychology behind compliance, including some of the techniques people use to get people to comply with their wishes.

What Is Conformity?
Conformity is a powerful social force that can influence our behavior for the good and sometimes for the bad. Learn more about the psychology of conformity.

What Is the Rule of Reciprocity?
Have you ever felt compelled to buy something after a salesman offers you a free sample? Learn more about the powerful influence the rule of reciprocity has on your behavior.

What Is the Rule of Commitment?
The rule of commitment is a type of social norm that can be used to influence our behavior. Learn more about how this rule works and how marketers can use it to get you to buy.

What Is Obedience?
Obedience is a compelling and sometimes controversial topic within social psychology. Learn more about what psychologists mean when they talk about obedience and how it differs from conformity.

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